Downloads
Top Ten B2B Strategies
News
KtotK Closure verhuisd
27-12-2011
CLOSURE receives extra R&D funding
06-03-2010
TFM to use CLOSURE
07-01-2010
Heering chooses CLOSURE
22-02-2010
Screenshots

Overview
Marketing managers
Sales managers
CEO

Evolving Content Matrix
Let your company generate the message! At its core lies an advanced content matrix which continually evolves and matures as the system is used. Call it our version of the “Flux Capacitor”. Closure tracks created content based on any type of market, type of product or solution or type of contact. Each time a content block is written or modified, it can be categorized based on a wide variety of meta-data. Because content is often media-specific, Closure also assists contributors in determining whether a content block is suited for web, print, or newsworthy items, or presentations. The content matrix allows for personalized communications to be generated based on the various contact metrics within CRM. Because the content authors are both sales and marketing personnel, the matrix keeps growing and evolving, and content editors continue to improve the quality of the marketing message used by the sales force.